Agenda

April 15, 2008

9:00 -9:10 Welcome Address - Room 219/220
Michael Stroud, Co-Founder and Chief Executive Officer, iHollywood Forum

9:10-9:40 Keynote: SES Americom - Room 219/220
Bryan McGuirk, President of Media and Enterprise Services at SES Americom, will present background on the recently completed Hiwire mobile TV trial and discuss opportunities for broadcasters in this market using their ATSC spectrum. He will share trends and insights into Mobile TV consumer behavior and implications for the industry going forward. His presentation will also explore what business models may be available to broadcasters and why they should look to participate in this new market.

Bryan McGuirk, SES Americom

9:40 - 10:00 Featured Presentation: Sandisk - Room 219/220
Yuval Sofer, Director of Strategy & Business Development, SanDisk

10:00 - 10:10 Featured Presentation: Envivio - Room 219/220

Breakouts

10:20 - 11:10 Mobile TV: Will Subscribers Tune In? - Room 219/220
Verizon has launched 20 channels of broadcast TV over Qualcomm’s MediaFlo network. AT&T plans to shortly do the same. The European Union officially adopted the rival DVB-H standard last year, and China plans its own mobile TV service by the Olympics. Will consumers be persuaded to add up to $25 to their mobile phone bills for shows they can watch for free on broadcast TV or the Internet?

Jack Hallahan Vice President, Advertising & Brand Partnerships, MobiTV
Glenn Craib, CTO, NXVision Ltd
Yuval Sofer, Director of Strategy & Business Development, SanDisk
Ian Locke, VP of Strategic Alliances, Envivio Inc
Juan-Pablo Torres, Business Development Director - Americas, Alcatel-Lucent Mobile Broadcast
Frank Nein, Cofounder, Partner & Senior Vice President, Lexicon Digital Communications
Moderator: Michael Stroud, CEO & Co-founder, iHollywood Forum

10:20 - 11:10 Market Research Update on Mobile TV
Several leading research analysts discuss the role of content on mobile devices and highlight international trends. They share perspectives on latest research of consumer adoption and trends, and discuss results of trials and early deployments of mobile TV technologies around the world.

Sesh Simha, Business Development Manager, Mobile Video, SES Americom
Yuval Sofer, Director of Strategy & Business Development, SanDisk
Rick Sizemore Chief Strategy & Development Officer, Multimedia Intelligence Research

11:10-11:30 Networking Break and Product Showcase - Room 224

Breakouts

11:30 - 12:20 Going Live - Room 225
News, sports, weather and live events – exemplified by next summer’s Beijing Olympics – offer the most compelling case for mobile video. We look at how content creators are creating traction for live or near-live video.

Marcus Yoder, Co-founder / COO, Veeker Corporation
John Fletcher, Analyst, SNL Kagan
Perkins Miller, Senior Vice President, Digital Media, NBC Universal Sports & Olympics
Tom Sahara, Sr. Director of Remote Operations & IT, Turner Sports, Inc.
Moderator: Lynn Rowe, President and Chief Executive Officer, One World Technologies

11:30 - 12:20 The 3 Second Slot - Room 219/220
Programmers and operators are exploring how short video ads can be inserted in mobile programming; or how banners and text ads can complement their mobile searches for movies and TV shows. A look at the latest trends in mobile marketing and search.

Srini Dharmaji, Founder and CEO, GoldSpot Media
Dan Flanegan, Mobile Strategist, JHG-Townsend
Misha Cornes, Group Director of Strategy, Organic
Paran Johar, Chief Marketing Officer, JumpTap
Bob Bilbruck, Managing Director, Mobiletain
Moderator: Patrick Moriarty, SVP, OTX

12:20 - 1:00 Networking Lunch and Product Showcase - Room 224

1:00 - 2:00 Waiting for the Mobile Video Explosion - Room 219/220
Mobile television is a reality. So are 3G networks are rolling out. Content – from long-form drama to user-generated content – is plentiful. But mass adoption and profits from mobile video remain elusive. We examine the mobile video landscape and prospects for the kind of explosion in popularity that’s made ringtones, games and text messaging big profit centers.

Feature Presentation: Media Excel

Ethan Dreilinger, News Director, CBS Mobile News
Thanasis Iatrou, President & CEO, Media Excel
Sam Matheny, General Manager, News Over Wireless
Pankaj Asundi, Vice President Media and Content, Ericsson Inc.
Mitch Rotter, Vice President of Content Acquisition & Programming, Thumbplay
Patrick Benson, SVP, Director of Digital Marketing, Deutsch New York
Moderator: Rick Sizemore, Chief Strategy & Development Officer, Multimedia Intelligence Research

2:00 - 3:00 Coming in 2009: Mobile DTV from the Broadcast Television Industry - Room 219/220
The broadcast television industry is leading the charge on launching mobile DTV in 2009, with new technology that enables them to use their spectrum, transmission, and content assets for mobile. Learn how the newly enhanced DTV standard will result in much lower costs and increased content availability for mobile television. The panelists will discuss the DTV standard for mobile, the advantages of the new platform, how the unique assets brought by broadcasters may finally result in mass market consumer adoption of mobile video.

Brandon Burgess, CEO, ION Media Networks
John Eck, President, NBC TV Network and Media Works
Dr. Jong Kim, President, LG’s Zenith R&D Lab
Dr. JaeMoon Jo, Vice President, Core Technology, Digital Media R&D Center, Samsung Electronics Co.
Moderator: Dan Hsieh, Consultant, Open Mobile Video Coalition

3:00 - 3:20 Feature Presentation: Realizing the full potential of mass market Mobile TV- Room 219/220
Service availability and image quality are key success factors to make Mobile TV a real-life business success for TV broadcasters and Mobile TV service operators. To reach a mass market audience, a cost-effective mobile broadcast technology is required so that high-quality Mobile TV becomes accessible anywhere indoor, outdoor and on the largest possible territory. This presentation will introduce Alcatel-Lucent’s Unlimited Mobile TV solution, based on the powerful DVB-SH mobile broadcast standard, and will describe how this new technology – an evolution of DVB-H - can help the market realize the full potential of mass market Mobile TV.

Juan-Pablo Torres, Business Development Director - Americas, Alcatel-Lucent Mobile Broadcast

3:20 -3:30 Presentation: Alcatel-Lucent: The ICO Mobile Interactive Media (ICO mim) service based on DVB-SH - Room 219/220
The ICO Mobile Interactive Media (ICO mim) service will provide users with interactive Entertainment (Mobile TV & Video), Guidance and Assistance services in their vehicles throughout the US. The solution uses the DVB-SH mobile broadcast standard and is fully integrated for ICO by Alcatel-Lucent. ICO is launching its DVB-SH satellite scheduled for launch on April 14 and will begin market trials in Las Vegas, Nevada and Raleigh-Durham, North Carolina later in 2008.

David Zufall, Senior VP, Network Systems, ICO Global Communications

3:30 - 4:20 Creating for the Small Screen - Room 219/220
Our third annual look at the hottest and newest video on the small screen, including: dramas, music videos, serials, long-form and stand-up comedy.

Daniel Tibbets, Executive Vice President & Studio Chief, GoTV Networks, Inc.
Reagan Ramsey, VP of Media-facing BD team, Single Point
Assaf Tarnopolsky, VP Mobile Programming & Digital Product, Sony Pictures Television International
Greg Mand, Vice President and General Manager, Sales & Strategic Partnerships, PodShow
Chris Drake, Senior Director of Business Development, thePlatform
Moderator: Brian Hurst, CEO, The Opportunity Management Company

4:30 - 5:20 Social Networks and UGC Go Mobile - Room 219/220
The migration of services like MySpace, YouTube and Facebook to the mobile phone create an entirely new platform for self-expression, and one that may ultimately dwarf the Wired Web. Those services will likely become massively more popular as growing numbers of consumers use built-in camcorders and cameras.

Featured Presentation: Keeping Up with YouTube: Building the Business Case for On-Demand Transcoding

Brendon Mills, President and CEO, Ripcode
Eric Eller, Senior Vice President, Products & Marketing, Millennial Media
Muzib Khan, Vice President of Product Management and Engineering, Samsung Telecommunications America
Moderator: Michael Stroud, CEO and Co-founder, iHollywood Forum

5:30 - 6:00 Networking Reception